12 Dec How to boost your sales with influencer marketing?
Influencer marketing is one word that you hear/read every other second when you search for ways to market your product, but what exactly is influencer marketing and how can you boost your sales using it?
Well, influencer marketing is a method of marketing your product through a personality who has an audience and a platform to communicate. Basically, it is a type of social media marketing that involves endorsements and product placement from influencers, people, and organizations that can influence people to buy certain products or services.
Ways to boost your sales with influencer marketing are:
1.Affiliate Marketing :
When an influencer collaborates with a brand, they usually do not care about the sales of the brand as they are not earning profit from it, but that is where affiliate marketing comes into place. With affiliate marketing, influencers get some profit in return, which motivates them to promote the brand. Which eventually leads to a boost in sales.
2. Giveaway :
A giveaway on social media means engagement, which in turn means more sales. When a brand collaborates with an influencer for a giveaway, they not only get traffic but also the chance to send samples and products to people who would use their brand and share their reviews with the people around them. Giveaways are a really good opportunity to boost sales, and they also increase the visibility of the brand.
3. Keep it real:
It is very important to keep the content real on social media because the audience is smart and knows when a brand is faking certain things, so it is always better to keep things real as, it is the only way to boost sales in the long term.
4. Collaboration:
As a brand, you not only work with an influencer but also collaborate with them, and it is very important to get it right because collaboration with influencers and making them the face of your brand is huge. Collaboration can include going live from the brand’s social media page, reviewing the product, shooting unboxing videos, etc.
5. Give Discount Codes:
Give discount codes to the influencers so that their followers get a good deal on your products and order them. Once they order it and like it, then they might become a regular customer, which would eventually lead to more sales in the future. Influencer marketing may look overwhelming from the outside, but once you get into it and understand both the audience and influencers, you’ll start seeing the results on your sales graph.