12 Dec How to do SEO right?
Everyone is talking about SEO and how it can help your brand get more organic engagement and bring more visitors to your website. But what exactly is SEO? And how can you get SEO right for your brand?
Well, the full form of SEO is “Search Engine Optimization,” which is the process of increasing the quality and quantity of search engine traffic to a website or web page. SEO focuses on unpaid traffic rather than direct or bought visitors.
As a brand, if you have created a new website or you want to increase the number of visitors on your platform, then here are a few ways in which you can do SEO right:
1.Getting the Meta description right:
Meta tags are code phrases that provide crucial information about your website to search engines. Getting it right and to the point would increase your chances of getting clicked. When creating your website, leave a space between the <head> tags for metadata, or information about the page’s contents.
2.Make your content more human:
The line between creating content for algorithms and humans can be blurry sometimes, but remember to keep your website/blog human because people will be the ones scrolling and taking action from your content, not the algorithm. So make sure that you make your content more human, easy to understand, and clickable.
3.Remember to add Alt tags:
Always use alt tags, or alternative text descriptions, to explain your image and video files. They make it possible for search engines to find your page, which is critical for people who use text-only browsers or screen readers.
4.Use the right Keywords:
Using the right keywords is very important when it comes to SEO; the difference of one word can make the entire graph of click-through rates different. For example, using words like “what,” “how,” “who,” etc. will bring a lot of traffic to your page as people usually search for things like “ what are the best ways to save money?” or “how to make a cake?” So, use the right word, and it will make all the difference in the world.
5.Remove unnecessary information from your page or blog:
As a brand, we know that you want your audience to know everything about your brand, but as an audience, they might not be interested in learning everything about your brand. So try to remove any unnecessary information from your content and keep the content that serves a purpose for your website/ blog. Keep content that answers the what, who, where, why, and how, and remove everything else.
6.Use local words:
Customize your content according to the local language of your target audience because, even if you are a global brand, different users have different cultures, and customizing data according to their culture would make a huge difference in your traffic.
For example, customers who speak German can precisely explain their needs to Google, which should be considered while performing keyword research and creating a list of key phrases. According to experts, SEO for long-tail keywords is much more effective. Furthermore, while entering inquiries into the search engine, German-speaking users frequently employ “Englishized” word forms. Though these terms aren’t perfectly grammatically or linguistically acceptable, they can generate a considerable volume of searches and must be considered when compiling a list of keywords.
Getting SEO right is a long game, especially if you are new to it, but once you get the hang of it and understand your target audience, you will get it right.